December 5, 2025
AENTOS Debuts Deep Root, BoldJourney in Grasse, Earns Four Nominations at China’s Prestigious GOA Fragrance Awards
Grasse, France / Shanghai, China — AENTOS, the Shanghai-based modern fragrance brand known for its nature-rooted and emotionally grounded creations, proudly announces the debut of its first perfume collection, Deep Root, Bold Journey, presented at the Grasse Perfume Fair 2025. The collection marks a defining milestone for the brand, bridging Chinese olfactive identity with global perfumery craftsmanship at the historic heart of fragrance.
Following its international debut, Deep Root, Bold Journey received exceptional recognition in China, earning four nominations at the GOA Fragrance Awards, widely regarded as the most prestigious perfume awards in the Chinese fragrance industry. The nominations celebrate both creative excellence and technical mastery across perfume and home fragrance categories.
The collection was recognized in the following categories:
- Best Chinese Perfume (Gold) — Grounded, perfumed by Maxime Exler
- Best Unisex Perfume (Silver) — Solum, perfumed by Maxime Exler
- Top Fragrance (Silver) — Sheng, perfumed by Maxime Exler
- Top Diffuser (Silver) — Moss Garden, perfumed by Diana Zhai
Inspired by the idea that true growth begins beneath the surface, Deep Root, Bold Journey explores themes of origin, grounding, and self-expression. Each creation draws from natural elements soil, moss, woods, herbs and transforms them into contemporary compositions that speak to modern emotional needs while honoring ancestral connections to nature from South of China.
“Presenting our first perfume collection in Grasse was deeply symbolic,” says the AENTOS founding team. “It represents our belief that Chinese fragrance can stand confidently on the global stage rooted in its own cultural depth, yet expressed with modern clarity. The recognition from GOA affirms that this new generation of Chinese perfumery is being seen, heard, and respected.”
The nominations underscore AENTOS commitment to thoughtful formulation, international collaboration, and a long-term vision of building a globally relevant fragrance house without losing its cultural grounding. Rather than chasing trends, AENTOS continues to focus on creating scents that invite slowness, introspection, and a deeper relationship with nature.
With Deep Root, Bold Journey, AENTOS takes its first bold step into fine fragrance one that is firmly rooted, yet unafraid to travel far.
About AENTOS
Founded in Shanghai, AENTOS is a modern fragrance brand dedicated to slow living, emotional well-being, and nature-inspired scent creation. Through perfumes and home fragrances, AENTOS encourages mindful rituals and a deeper connection between self, scent, and the natural world.
Media Contact
info@aentoshome.com
